- Product or service determination, i.e. its specification or characterisation (quality, range, service type, spin-off products or services, delivery, etc.);

- Customer typology determination, definition of targets (professionals, individuals or groups, age and gender profiles in the case of individuals/the general public, company size, customer frequency - frequent, occasional or seasonal, etc.);

- Competitor research (direct or indirect competition, geographical implantation, product/service similarity, market share, etc.);

- Geographical research (close to the customer/potential customers/competition, transit time, customer catchment area, mail order, Internet, etc.).

- Document research (chambers of commerce, industry, trades, etc., INSEE [Government and national statistics], libraries, the specialist press, Internet, etc.);

- Research involving sector professionals (linked companies, suppliers, etc.);

- Monitoring of competitive activities (sales outlets, trade fairs, marketing documentation, etc.);

- Customer catchment area research (potential, competitor presence, transit times, etc.);

- Customer behaviour research (purchasers, prospects, etc.);
- Surveys;

- Packaged product testing.